The Hawaii LGBT Legacy Foundation brings together Hawaii’s diverse and vital LGBTQ community, creating opportunities for mutual appreciation and understanding with our partners and sponsors.
2019 SponsorPackageAPR222019Want to be part of Hawaii’s largest LGBTQ community event? Download our Sponsorship Opportunities Packet here. Ready to become a Sponsor? Contact Jim Miller at jim@hawaiilgbtlegacy.com
Did you know the value of the LGBT Market?
• National annual value of LGBT market is estimated to be worth over $835 Billion
• The LGBT travel market is listed to be worth $181 Billion
• LGBT households make 10% more shopping trips than non‐LGBT households
• 55% of LGBT consumers will choose to do business with companies that support the LGBT community
• 70% of LGBT adults said they would pay a premium for a product from a company that supports the LGBT community
When you Partner with the Hawaii LGBT Legacy Foundation you will:
• Increase your brand recognition
• Diversify your visibility
• Build loyalty in the LGBTQ+ community
• Support equality for all
Excerpts from Community Marketing & Insights’ 12th Annual LGBTQ Community Survey.
Click here to download the full 2018 CMI USA Report.
Sponsorship Opportunities:
Our sponsorship packages provide opportunities for you to reach Honolulu’s LGBTQ+ community by branding at our events throughout the year as well as on on print and digital advertising, our website, newsletter and our social media platforms.
Reach and Impact
Events:
44,000+ people attended our 2018 events, including our major community gatherings.
Visionary Award Gala – March
Hawaii’s most influential community members gather to honor a long-time LGBTQ+ advocate, philanthropist or community leader.
Pride Community Picnic – June
LGBTQ+ friends, families and allies kick off National Pride Month with a free family-friendly picnic at Queens Beach Park.
SPLASH: A Day of LGBTQ+ Pride – July
A special LGBTQ+ day at Wet ‘n’ Wild water park with a Family Oasis.
LGBTQ+ Youth Events – October
Kicking off Honolulu Pride month with National Coming Out Day, we co-host safe and empowering educational, cultural and social events in partnership with LGBTQ+ community groups.
Rainbows Over Waikiki – October
Dozens of Pride Banners sharing LGBTQ+ aloha in Waikiki.
Honolulu Pride™ Parade and Festival – October
Hawaii’s most colorful parade and its largest LGBTQ+ event. 25,000 Parade spectators, 105 participating groups, 115 floats and over 3,000 participants. And 5,100 Festival attendees with 22 non-profit booths, 17 corporate sponsor booths, 12 vendor booths and 6 hours of live entertainment.
Website [2018]
Users: 35,607
Sessions: 52,861
Pageviews: 116,193
Avg. Session Duration: 2:19
Age: 18-24 = 15.25% 25-34 = 33.48% 35-44 = 19.16% 45-54 = 15.77% 55-64 = 10.69% 65+ = 5.64%
Visitors: Website visitors from 21 different countries including: Canada, Japan, Australia, New Zealand, United Kingdom, Germany, South Korea, Philippines, India, Taiwan, Malaysia, Netherlands, China, Spain, Switzerland, Brazil, Italy, Belgium, Czech Republic, Mexico, and France.
Social Media [2018]
Fans: 8,700+
Likes: 15,000+
Impressions: 320,000+
Applause Rate: 200
Amplification Rate: 6
Email Newsletter [2018]
Email Blasts: 21
Subscribers: 5,000+
Open Rate: 20.3%
2018 Media Coverage
Traditional Media Measures:
Print Impressions: 250,000
Online Impressions: 1,000,000+
Consumer Ad Measures (Reach):
TV: 1.5Mil+
Radio: 175,000+
Digital: 720,000+
Print: 500,000+
Official Honolulu Pride Guide
4,000 copies distributed to bars, cafes, retail stores, hotels and other LGBTQ-friendly businesses.
Want to be part of Hawaii’s largest LGBTQ community event? Download our Sponsorship Opportunities Packet here. Ready to become a Sponsor? Contact Jim Miller at jim@hawaiilgbtlegacy.com
Mahalo to our 2019 Sponsors.
Our work depends on the generosity of people across Hawaii who support the LGBTQ community, our families and allies. Please make a contribution today. Every donation, however large or small, makes a real difference. Thank you.
